India is known for tradition and culture .throughout the world India is known for a traditional product like handlooms handicraft and food item. when it comes to the non-traditional and electric item we have to tackle with Chinese counterpart .most of our rural women expertise in the field of traditional small scale business but there is a big gap in skilled worker in non-traditional business
for the production and marketing of non-traditional item, India need good skilled worker especially in a rural area so Indian should give priority to make expertize and skill development scheme in the rural area to make electronic and solar items and artificial intelligence
we can start it from our rural area by giving training to men and women.
the rural area having large manpower good opportunity to start entrepreneurship by providing skill development and innovative technique. once they expertise in a similar field they will able to produce more solar and electric equipment. but lack of knowledge making them downward
business concept to produce and sell the solar and electric item
a good organization make a business profitable, and stick in quality and compromise in price will help them to get a new market position, especially promoting make India product will get an emotional touch in Indian consumer so we can overcome Chinese dependency.
1. self-help group
the self-help group help to the production and marketing of a non-tradition item
. a self-help group are the community-based group with 10 to 20 members they are usually women from similar economic background .overtime, self -help groups which have typically been running micro-credit operation in a rural location . also utilized by companies as an important institution for direct marketing in rural area so small entrepreneur can utilize self-help group to market their product
2. E-MARKETING PORTAL
before our rural area is unable to accept online marketing facility, but now things are changed there is potential growth in online business in the rural area, so this will help to online marketing opportunity in a rural area so the rural entered pronouns can grab its business from Chinese dominancy
3. small retail outlet organized by rural women
starting small outlet and run by women will help to market their own product, organizing this kind of store across the country will help them m to market their product entire India will help to market even in an urban area
brand building by MADE IN INDIA prestigious label
brand building is only possible when a concerted effort is made to promote a group of products
